Privacy Statement

Ritualize's Privacy Statement has been created because we value our users and recognise their right to keep Personal Information private. Ritualize collects Personal Information and Personal Data from two areas: visitors to the Ritualize Corporate Website and users registering to use the Ritualize Service (please refer to Definitions section below).

Any Personal Information and Personal Data collected from you will be used by us in accordance with and as described in this Privacy Statement.


In this Privacy Statement:

·       Any reference to “Ritualize”, “we”, “us” and “our” includes a reference to Ritualize Pty Limited (ACN 168 359 395);

·       The “Ritualize Service” is defined as the software program which delivers the Ritualize program with all its supporting components. This               includes, but it is not limited to, BioAge Assessment, education content, recipes, exercises and Ritual Board;

·       The “Corporate Website” is defined as the publicly available information found on This website is designed to support the marketing of Ritualize Pty Ltd and does not form part of the Ritualize Service beyond the provision of access to the Ritualize Service;

·       The “Privacy Act” refers to the Australian Privacy Act (1988);

·       The term “Australian Privacy Principles” has the meaning attributed in the Australian Privacy Act (1988);

·        “GDPR” means the General Data Protection Regulation, being Regulation 2016/679 of the European Parliament and of the Council;

·       The term “Personal Information” has the meaning attributed in the Privacy Act;

·       The term “Personal Data” has the meaning attributed to that term in the GDPR;

·       “BioAge Assessment” refers to the Ritualize online health risk assessment which captures information on metrics, nutrition, movement, sleep and mindset.

Collecting Information on Corporate Website Users

Ritualize collects non-Personal Information on corporate website visits by users including, without limitation, which sections of the corporate website are most frequently visited, how often, and for how long. This data is always used as aggregated, non-Personal Information.


IP Addresses

Ritualize's web servers gather your IP address to assist with the diagnosis of problems or support issues with our services, and to monitor the use of our corporate website, including the monitoring of the location of our users.


Page Visits

Ritualize captures and records page visits linked to IP addresses


Personal Information

Personal Information is captured where users complete any of the contact forms on the Ritualize Corporate Website. These include, but are not limited to, Contact Us, Request a Demo and registering for any of the Ritualize white papers or other assets.


Collecting Information on users of the Ritualize Service

In order to use the Ritualize Service interested parties must complete the registration process. The registration process collects, but is not limited to, information including first name, last name, email, post code and phone number.

 Other information collected is grouped as follows:

 BioAge Assessment

The BioAge Assessment is Ritualize’s online Health Risk Assessment (HRA). This HRA is made up of a series of questions spread across a number of health and wellbeing pillars:

·       Metrics

·       Movement

·       Mindset

·       Nutrition

·       Sleep

This information is used to provide the user with a baseline score (defined as a BioAge).

Ritual Completion

Ritualize supports our users to make small changes to lifestyle which over time become enduring habits. Using a number of behaviour change tools and techniques users are encouraged to log their day to day attainment. As such, Ritualize logs the completion of these Rituals over an extended period of time.

Ritualize Profile

Users of the Ritualize Service have a profile automatically generated for them. This profile can be viewed at any time using the menu. The profile is defaulted to private / hidden. When users accept Friend requests these Friends automatically gain access to the user’s profile. Users can review access at any time using the Settings option in Ritualize.

Data Reporting

When using the Ritualize Service as part of a corporate program the corporate sponsor will receive reports on the overall profile of the user population as well as reports on engagement levels. Any information shared with corporate sponsors is aggregated de-identified data. Individual users are not identified via these reports. Reports for corporate sponsors can be segmented into sub groups e.g. individual departments. To minimise the risk of identification of individual users these reports are withheld when the group size is below a minimum threshold of users.

Storage & Security of Personal Information

Ritualize takes all reasonable steps to ensure the security of our system and to protect your information from misuse, interference and loss as well as unauthorised access, modification or disclosure. Ritualize allows you to access your information at any time to keep it accurate and up to date. Any information which we hold for you is stored on secure servers, located regionally in secure facilities. In addition, our employees and the contractors who provide services related to our information systems are obliged to respect the confidentiality and privacy of any Personal Information held by Ritualize. Except in the case of breaches of our obligations under the Privacy Act to protect your Personal Information, Ritualize will not be held responsible for events arising from unauthorised access of your Personal Information. In the event of a data breach, Ritualize is committed to complying in all respects with the requirements of all Australian Privacy Laws and where required, the provisions of the GDPR. You can also play an important role in keeping your Personal Information secure, by maintaining the confidentiality of any password and accounts used to access the Ritualize Service. Please notify us immediately if there is any unauthorised use of your account by any other user, or any other breach of security relating to your account.

Accessing & Correcting Your Information

Unless you become a Registered User, or contact us via the corporate website, Ritualize does not collect information that identifies you personally.If you become a Registered User, you are able to change or update your Profile at any time by logging in to the 'Profile’ area of the Site.

 At Ritualize Pty Ltd, we do everything we can to keep your personal information accurate. If you find that any information we hold about you is incorrect, you can contact us at or as per the contact details below and we will endeavour to assist you with your questions. Please bear in mind that under Australian privacy laws, there may be situations where we cannot provide access to such personal information. For instance, if it would reasonably affect someone else's privacy.

Data Retention

Ritualize collects Personal Information and Personal Data on registered users of the Ritualize Service. This data is held through the duration of the corporate contract, assuming all users are accessing via a corporate engagement.On completion of the corporate contract all data is anonymised and retained for Ritualize research purposes. This anonymisation process occurs quarterly.

Should you wish for Ritualize to delete your Personal Information and Personal Data at any time please contact us at

Data Transfers

Ritualize does not share any data with 3rd parties.

Complaints Handling

If you have any complaints or feel that there has been a breach of the Australian Privacy Principles, you can contact us at support@ritualizeIf you are not satisfied with the process of making a complaint to Ritualize you may make a complaint to the Information Commissioner on the details below:

Office of the Australian Information Commissioner
GPO Box 5218 Sydney NSW 2001 
Telephone: 1300 363 992 
Fax: 02 9284 9666


Contact Us

We understand that your personal information is important to you and are thrilled that you made it this far! If you have any questions or concerns about this policy or our practices you can get in touch with us in the following ways:


Phone: +61 03 9999 6662
Address: Ritualize Pty Ltd, Suite 504, 365 Lt Collins St, MELBOURNE, VIC, 3000